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The Benefits Of Solar Energy

Paulo April 23, 2022April 23, 2022 Marketing

Even though you’re familiar with the fact that solar energy is beneficial to the environment, have you ever thought why or how this is so? The goal of this blog is to provide you with a better understanding of the…

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Waste Management in the USA

Paulo November 16, 2021November 16, 2021 Marketing

The objective of waste management research is to study the measures developed by local authorities to encourage households to adopt pro-environmental behavior. Such approach articulates two complementary approaches. On the one hand, from an economic approach, we can analyze the…

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How to start a plumbing business

Paulo July 6, 2021July 6, 2021 Marketing

Plumbing is not what it used to be, and it can be a very lucrative business if handled properly. The key for success is to know how to find leads while providing quality work. Regarding leads, managing your online presence…

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Gaining 20/20 vision on the road to sustainability: Powering Ontario’s prosperity

Paulo January 31, 2021January 31, 2021 Marketing

Why should you care about Ontario’s energy system? You are a taxpaying, socially responsible citizen – what makes energy any concern of yours as long as it keeps your lights on, TV on, laptop running and your WIFI working? Let’s talk…

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FIFA 21 and the vision of Trip Hawkins

Paulo September 23, 2020September 23, 2020 Marketing

Founded in 1982, Electronic Arts (also known as EA) is a veteran of the video gaming industry based in California. Developer and publisher, they have worked on most existing media, from the Commodore 64 from its beginnings to the PlayStation…

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How to Be a Marketing Rock Star During Annual Strategy Planning

Paulo September 6, 2020September 6, 2020 Marketing

As summer fades away and pumpkin spice lattes roll into town, one thing is certain – it’s time to begin your annual marketing strategy sessions for the coming year. In the most basic context, strategy is defining what your company…

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Looking to Get Creative

Paulo April 26, 2020April 26, 2020 Marketing

Given the current coronavirus situation, it is start to stay at home all the time and I miss conferences in particular, which stopped for now for safety reasons. My last conference was SxSW 2020, a few weeks ago, After just…

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Top 7 Startup Mistakes

Paulo March 11, 2020March 11, 2020 Marketing

Mistake # 1: Building something nobody wants to buy Indeed, many startups are working hard to develop something (service, app, product, API, software…) that not many people want to buy, because a little out of step with real needs. Some…

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Social Entrepreneurship

Paulo August 21, 2019August 21, 2019 Marketing

Social entrepreneurship is an approach used by many of the new generation of entrepreneurs, where part of their strategy is to implement solutions to social or environmental issues like waste and pollution. Many young social entrepreneurs specialize in the world…

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Why Your Employees Should Have Good Mattresses

Paulo January 13, 2019May 21, 2022 Marketing

What sort of mattresses are your employees sleeping on? If you don’t know how to answer this question, you may want to give it some thought. Your employees work for you, which is why you’ll want to take steps to…

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