Author: Paulo

Online feedback can make or break a brand, especially when that feedback is presented in a public place that’s easily accessible for potential customers. Today, more than ever, online users resort to reviews and feedback from other buyers before making…

Making a bad decision when it comes to choosing office space can have negative repercussions for any business, including loss of customers and a big impact on your bottom line. As many landlords prefer three to five year leases, it’s…

E-commerce specialists and digital marketers have been debating whether SEO still plays a vital role in online marketing for a long time. Some digital marketers question the relevance of SEO today, and some predict that they will soon be extinct…

Yesterday, an article from INC entitled 11 Reasons a 23 Year Old Shouldn’t Run Your Social Media popped up in my Facebook newsfeed. It was posted by a friend who, out of school, was hired to run social media for…

When attempting to find the market sweet spot for your startup, entrepreneurs often walk the line of embracing history, and forging their own path. As the late Steve Jobs so eloquently stated, “Your time is limited, so don’t waste it…

You’ve got that perfect idea for a startup — the one that you know is going to revolutionize the way everyone spends the time they currently spend on FarmVille. It’s nothing like anything that’s come before, and that’s something of…

A young, talented copywriter we’ve worked with at Sprk’d recently found an amazing opportunity on the creative team at one of the most well-know hotel brands out there. Even though she’s focused on writing she’s also always had an interest…

Women are the fastest growing demographic of consumers. More than 75 percent of women are the decision-makers when it comes to spending for their households. Not only do they buy for themselves, they also buy for their whole family, whether…