Founded in 1982, Electronic Arts (also known as EA) is a veteran of the video gaming industry based in California. Developer and publisher, they have worked on most existing media, from the Commodore 64 from its beginnings to the PlayStation…
How to Be a Marketing Rock Star During Annual Strategy Planning
As summer fades away and pumpkin spice lattes roll into town, one thing is certain – it’s time to begin your annual marketing strategy sessions for the coming year. In the most basic context, strategy is defining what your company…
Looking to Get Creative
Given the current coronavirus situation, it is start to stay at home all the time and I miss conferences in particular, which stopped for now for safety reasons. My last conference was SxSW 2020, a few weeks ago, After just…
Top 7 Startup Mistakes
Mistake # 1: Building something nobody wants to buy Indeed, many startups are working hard to develop something (service, app, product, API, software…) that not many people want to buy, because a little out of step with real needs. Some…
Social Entrepreneurship
Social entrepreneurship is an approach used by many of the new generation of entrepreneurs, where part of their strategy is to implement solutions to social or environmental issues like waste and pollution. Many young social entrepreneurs specialize in the world…
Why Your Employees Should Have Good Mattresses
What sort of mattresses are your employees sleeping on? If you don’t know how to answer this question, you may want to give it some thought. Your employees work for you, which is why you’ll want to take steps to…
4 Reasons To Invest In Chicago In 2019
On the west shore of beautiful Lake Michigan, the city of Chicago is positioned as one of the top 3 most populated cities of the USA. This municipality offers an exceptional living environment and unavoidable opportunities for investors. Do you…
4 Simple Steps to Find a Professional SEO Consultant
It’s not fun seeing your inferior competitors outranking your business on search engines. While they’re using SEO to generate sales for free, you’re stuck having to pay thousands of dollars for Google AdWords every month, just to get a portion…
Important Reasons Why Business Owners Should Get More Sleep
Running a business is more than a full-time job it is an all-consuming passion that takes a lot of time and energy. Ask any business owner and they will tell you that their workday doesn’t end when they leave the…