Companies all over the world use Instagram as the face of their visual brand. However, there are certain points every business should remember when establishing their own account, if they want to get the best possible results.
Instagram has recently taken a vast part of many people’s online lives. Over the years, it has grown exponentially, to the point of surpassing the number of active users on Twitter. But even though many businesses have adopted Instagram as a marketing platform, not many brands have established a great professional Instagram profile.
Managing a professional account means you need to convert your personal account to a business profile – a feature readily available for you to edit on your account settings. After signing up for a business profile, you just need to connect your existing Facebook page. Although this step is preferable, it is not completely necessary to do so.
Selecting a professional or business account will automatically set your privacy to “Public.” In addition you gain access to other Instagram business features, where you can add your email account, website, and other contact details.
Here are other tips you can follow to perfectly establish a professional Instagram profile.
Write An Excellent Bio
Leading and well-known brands typically skip this part, but if you are still starting out and you want more people to get to know what your business is all about, you need to write an excellent bio.
It has to make an impact on your audience. The bio is the space where you briefly tell people what you do, what your business is about and why they need to follow you.
Do not be afraid to be creative and use emojis. They will give your bio a fun vibe while helping you stand out. Plus, they take up less space compared to words, allowing you to completely maximize the 150 characters available in your bio.
Choose The Right Username
Selecting your username should be a no-brainer. Typically, businesses use their own brand names, but others incorporate other relevant keywords as well. Besides this, using a unique yet appropriate username will stick to the users’ memory.
Make sure to think this through, as it would be best to use the same username consistently on all your social media platforms. Doing this stamps an identifiable brand name that people can simply search whenever they want to learn more about your brand or business. Moreover other users from various social channels can instantly recognize you and your business right away.
Develop A Consistent Style
This is perhaps the most overused and stressed out tip around, but with good reason. Consumers have a high regard for high-quality images. Furthermore stunning images play a role in selecting e-commerce products. So if you undoubtedly want to leave an impression, you have to develop a consistent style as it adds to the authenticity of your professional profile.
Utilize similar settings every time you edit a photo and stick to a similar color palette. You may also use photo editing apps to ensure that your filters are unique and memorable. Finally, think about your layout as a whole. Don’t focus on your individual photos alone. Instead, check your account in its grid form and assess if all your images are cohesive and harmonious.
Post Frequently
When it comes to the frequency of your postings, there is no right or wrong number for this. However, it has been studied that by not updating your posts frequently, this can result in a drop in the number of follower engagement. It can also cause you to experience a plunge of your follower count.
As a rule of thumb, posting at least once a day during the most active hours when people are using their Instagram account can send positive signals about your account’s activity. So always be ready with high-quality, engaging and interesting images. Some businesses utilize automation tools where they can preset when their next posts can be published.
There are other elements you need to think about to ensure that your profile looks like a professional marketer has worked his wonders on it. What’s great about Instagram is that your account doesn’t need to be static – you can shake things up a bit and put your own spin to stand out of the crowd. By tweaking some of these elements once in a while, you will eventually notice where your audience responds more, so don’t be afraid to add your flare on your account.