Founded in 1982, Electronic Arts (also known as EA) is a veteran of the video gaming industry based in California. Developer and publisher, they have worked on most existing media, from the Commodore 64 from its beginnings to the PlayStation…
How to Be a Marketing Rock Star During Annual Strategy Planning
As summer fades away and pumpkin spice lattes roll into town, one thing is certain – it’s time to begin your annual marketing strategy sessions for the coming year. In the most basic context, strategy is defining what your company…