StartUp with a View to Success

by Guest Author on March 20, 2014

startup foundation

Entrepreneurs looking to build for success need more than just passion and a great idea. They need a foundation ready to lean into their success. This means making smart, informed choices from the beginning. With your business and the marketplace…

Where There’s A Will, There’s A Way… For Entrepreneurs

by Guest Author on March 19, 2014

Funding your business

Money. What topic conjures up more emotion, positive and negative? Which subjects stimulate more provocation than those regarding the “almighty dollar?” As an entrepreneur, or an aspiring one, you face a history of convincing statistics that clearly show you are…

Find Out What People Are Saying About Your Business Online

by Guest Author on March 17, 2014

What People Say About Your Business

Online feedback can make or break a brand, especially when that feedback is presented in a public place that’s easily accessible for potential customers. Today, more than ever, online users resort to reviews and feedback from other buyers before making…

How to Kill It at Your First Trade Show

by Christine Mortensen on March 14, 2014

businessman fire rocket to up selling

Trade show expenditures account for 39.2 percent of B2B marketing budgets, reflecting recognition of the vital importance of exhibitions as promotional vehicles, according to a 2012 report by the Center for Exhibition Industry Research (CEIR). Skyline Exhibits research released last…

Wantrepreneur to Entrepreneur in Four Simple Steps

by Guest Author on March 13, 2014

Wantrepreneur to Entrepreneur in Four Simple Steps

Timothy Ferriss once said, “‘Someday’ is a disease that will take your dreams to the grave with you”, and that phrase couldn’t ring truer when it comes to entrepreneurship. That dreaded “Someday Disease” is all too often what separates entrepreneurs…

Save Your Hair. Get WP Engine.

by Christine Mortensen on March 12, 2014

Save your hair, get WP Engine

WP Engine is a worth looking into for any business with a WordPress website, and I mean any business: big, small, old, or new. Has maintenance of your site become a nightmare in and of itself? WP Engine is here…

Professional Invoicing for Trouble-Free Payment

by Christine Mortensen on March 4, 2014

Professional Invoicing for Trouble-Free Payment

Client invoicing is not just about getting paid. It’s about building a relationship, opening the door to repeat business, and marketing opportunities. Set your business up to invoice like the professionals and you’ll rarely have to deal with an unhappy…

Why the Referral Traffic on Google Analytics Matters and How to Use It

by Christine Mortensen on March 3, 2014

Why the Referral Traffic on Google Analytics Matters and How to Use It

Bloggers and website owners understand the importance of traffic. It’s what distinguishes successful sites from those that never make an impact. However, far too often, the traffic analysis stops there, with the number of visitors linked to specific site content….

5 Ways To Improve Your Brand Awareness

by Guest Author on February 28, 2014

5 Ways To Improve Your Brand Awareness

As an entrepreneur, you won’t get very far without any clients. And these are hard to come by if they are not aware that your brand even exists. You may well offer a fantastic product or service but, unless people…

Value-Added Content is King

by Melanie Grillet on February 25, 2014

Value-Added Content is King

No matter what service business you are in… content is king.* Value-added content builds loyal followings that know it will be worth their time to check out whatever you’re posting. At the same time, as your following reads what you…