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Seyi Fabode is the co-founder of Power2Switch, a website that lets you save money on your electric bill by choosing a cheaper supplier.  The site was launched in 2010 and recently participated in the Excelerate Labs startup accelerator.

In this interview, Seyi and I chat about:

• why listening to your most loyal customers won’t always increase conversion rates and sales
• why customer feedback is crucial to your company’s success
• how making your product as easy to use as possible can actually backfire
• and much more!