Why You Shouldn’t Listen To Your Most Loyal Customers And Who You Should Listen To Instead – with Seyi Fabode

by Tim Jahn on March 29, 2012

Seyi Fabode is the co-founder of Power2Switch, a website that lets you save money on your electric bill by choosing a cheaper supplier.  The site was launched in 2010 and recently participated in the Excelerate Labs startup accelerator.

In this interview, Seyi and I chat about:

  • why listening to your most loyal customers won’t always increase conversion rates and sales
  • why customer feedback is crucial to your company’s success
  • how making your product as easy to use as possible can actually backfire
  • and much more!

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