5 Ways To Improve Your Brand Awareness

by Guest Author on February 28, 2014

3546213722_bb3962305c_bAs an entrepreneur, you won’t get very far without any clients. And these are hard to come by if they are not aware that your brand even exists. You may well offer a fantastic product or service but, unless people are aware of its existence, you’re not likely to make many sales.

One of the most important things you can do as a business owner is raise awareness and recognition for your brand and its products and services. Whilst this doesn’t need to cost the world, it does require time and careful planning in order to put together and implement a successful brand marketing strategy. Here are a few things you can try.

1. Branded Merchandise

What better way to get your company name out there than to print it on items that your potential customers can keep? Branded gifts are a way to ensure that your target market sees your brand name time and time again. Stationery is a popular choice due to its indispensable nature – you don’t see many people throwing away a free pen. But if stationery isn’t your thing – get creative! You can put your company stamp on pretty much anything, from key rings and mouse mats to mugs, bags and confectionary. Check out companies like Promotional Plus, who will personalise practically anything for you!

2. Social Media

Social media is a great way to increase brand recognition, although it can take some work. At the very minimum, make sure that you create a Facebook and Twitter profile for your company and start reaching out to potential customers. Each platform has their own strengths; Facebook is great for communicating with customers and building a community, and Twitter allows you to keep your followers up to date with company and industry news. You could also try following other experts in your industry and sharing any of their tweets which are interesting or relevant to you, as well as sharing your own opinions and news.

3. Reward Recommendations

For new businesses on a budget, word of mouth is essential for building a client base. In order to exploit this area to its full potential, try offering your customers an incentive. Put a plan in place so that if a customer recommends your business to a friend, they will be rewarded in some way. This could be with a discount off your services or a gift of some kind. Ensure that the incentive plan is clearly communicated to all of your customers and actively promote it wherever you can such as flyers, your website and social media.

4. Sponsor Events

Sponsoring events allows you to get your company name displayed prominently to hundreds of potential customers. Dependent on your business, you could sponsor local or national sports events, business events or charity events and fundraisers. Charity fundraisers are particularly beneficial, as the attendees are likely to have disposable income available. They can also help enhance your brand, showing you to have good social responsibility and ethics.

5. Write on Your Blog

Whatever your business is in, you probably consider yourself to be something of an expert in that industry. So why not share your knowledge with potential clients? A blog is a great way to engage with your target market and show your brand to be knowledgeable in what you are trying to promote. This in turn builds trust and respect and enhances the brand’s overall reputation. Keep your blog updated on a regular basis, and share your new posts through your social media networks.

About the Author

This is a post by Emma Williams – marketing and business blogger, and writer for promotional product supplier Promotional Plus. Emma regularly blogs for a number of clients within the business and marketing world.


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