Avoid Rookie Mistakes: Understand the Power of Marketing Videos

by Christine Mortensen on July 8, 2014

Marketing videos

Video brings a lot of value to the marketing table for entrepreneurs. Here are the facts: Forrester Research’s Dr. James McQuivey says a one-minute video is equivalent to 1.8 million words. Online engagement measurement and usage site comScore says almost…

How To Use Mobile Devices For Entrepreneurial Success

by Christine Mortensen on June 30, 2014

entrepreneurs and mobile

Today’s entrepreneurs do business and manage their enterprises on the go while traveling, visiting customers and vendors, or poolside during time with the family. It’s no longer necessary to spend eight or 10 hours every weekday in an office behind…

Are Copywriting and Design Mutually Exclusive Skills?

by Christine Mortensen on June 20, 2014

Design and writing

A young, talented copywriter we’ve worked with at Sprk’d recently found an amazing opportunity on the creative team at one of the most well-know hotel brands out there. Even though she’s focused on writing she’s also always had an interest in learning…

How to Make Your Workday Healthier and More Productive

by Guest Author on June 19, 2014

How to Make Your Workday Healthier and More Productive

Working hard or hardly working? Rapidly growing technological advances have not only raised the bar for all of us, but also made us more inactive. We are now expected to be multitasking throughout the workday, and most of our tasks…

Transform Email Into Powerful Online Sales Presentations

by Christine Mortensen on June 17, 2014

PointDrive, email sales presentation

When email became readily available to the public in the early 1990’s it changed the way sales people interacted with clients, potential clients and possible leads. The door-to-door salesman quickly faded and instead a new world of opportunities surfaced. Since…

Casting a Wide Net: Strategies to Find Clients Online

by Christine Mortensen on May 28, 2014

Casting a Wide Net: Strategies to Find Clients Online

According to Gleanster Research, 50 percent of leads are qualified but not ready to buy, and just 25 percent are legitimate leads that should proceed to sales. The faster you can determine which leads are legit and which are back-burners,…

How to Start Your First Blog for Your New Company

by Guest Author on May 14, 2014

How to start a blog

Starting a blog for your new enterprise is a great idea. The list of blogging benefits is lengthy and irrefutable: you can better connect with consumers, humanize your business, gain more customers and so much more. Before you start whipping…

Looking For A Unique Culinary Experience? Try KitchenSurfing, A New Startup!

by Stella Fayman on May 13, 2014

Kitchensurfing

Looking to be an early adopter in the culinary scene? Try KitchenSurfing, a new peer to peer marketplace connecting local chefs to those looking for unique meals. Stella reviews her Mother’s Day Extravaganza planned through the site.

From Growing Up On A Farm To Founding Twitter

by Tim Jahn on May 13, 2014

Ev Willams, founder of Twitter

I’m from Chicago, the third largest metropolitan area in the US, so I’m used to big. Big buildings, big traffic, big airports, a big lake, big beaches, big festivals, big weather. But for some people, big means something a bit…

Employee vs. Independent Contractor: Why Classification Matters [Infographic]

by Christine Mortensen on May 6, 2014

Contractor vs. Employee

Whether you’re hiring full-time staff or freelancers, you need to know how to classify workers to the satisfaction of the IRS – or possibly pay for it later. Conversely, if you’re offered a job but the company insists on paying…