Video Games Are NOT Free

by Guest Author on August 26, 2014

Alien Mega Blasters

Wait… Games Aren’t Free? Many people today consume their gaming entertainment via a mobile device (iPhone, tablet or Android device). When they download their game or app, the average price people commonly tell me they spend is FREE. I ask…

3 Marketing Trends to Watch for the Rest of 2014

by Guest Author on August 22, 2014

New Post

It is an amazing time to be working in marketing. With the field evolving almost every day, client expectations have soared. There are, however, several diverse and innovative tools available today that help marketers meet their high expectations. The marketing…

Free Cloud Storage Options for Entrepreneurs

by Christine Mortensen on August 20, 2014

Free Cloud Storage Options for Entrepreneurs

As your small business starts to grow and become more successful, you will probably find that your emails and other computer-based data are starting to overwhelm your computer. Small businesses require more room to store all of their data for…

The Benefits and Risks of Issuing Equity In a Startup

by Christine Mortensen on August 14, 2014

law handshake

This month we answer the question: What are the benefits and risks of issuing equity in my startup and what should I look out for? Startups often compensate employees and/or service providers with equity in exchange for services.  The type and…

Avoid Rookie Mistakes: Understand the Power of Marketing Videos

by Christine Mortensen on July 8, 2014

Marketing videos

Video brings a lot of value to the marketing table for entrepreneurs. Here are the facts: Forrester Research’s Dr. James McQuivey says a one-minute video is equivalent to 1.8 million words. Online engagement measurement and usage site comScore says almost…

How To Use Mobile Devices For Entrepreneurial Success

by Christine Mortensen on June 30, 2014

entrepreneurs and mobile

Today’s entrepreneurs do business and manage their enterprises on the go while traveling, visiting customers and vendors, or poolside during time with the family. It’s no longer necessary to spend eight or 10 hours every weekday in an office behind…

Are Copywriting and Design Mutually Exclusive Skills?

by Christine Mortensen on June 20, 2014

Design and writing

A young, talented copywriter we’ve worked with at Sprk’d recently found an amazing opportunity on the creative team at one of the most well-know hotel brands out there. Even though she’s focused on writing she’s also always had an interest in learning…

How to Make Your Workday Healthier and More Productive

by Guest Author on June 19, 2014

How to Make Your Workday Healthier and More Productive

Working hard or hardly working? Rapidly growing technological advances have not only raised the bar for all of us, but also made us more inactive. We are now expected to be multitasking throughout the workday, and most of our tasks…

Transform Email Into Powerful Online Sales Presentations

by Christine Mortensen on June 17, 2014

PointDrive, email sales presentation

When email became readily available to the public in the early 1990’s it changed the way sales people interacted with clients, potential clients and possible leads. The door-to-door salesman quickly faded and instead a new world of opportunities surfaced. Since…

Casting a Wide Net: Strategies to Find Clients Online

by Christine Mortensen on May 28, 2014

Casting a Wide Net: Strategies to Find Clients Online

According to Gleanster Research, 50 percent of leads are qualified but not ready to buy, and just 25 percent are legitimate leads that should proceed to sales. The faster you can determine which leads are legit and which are back-burners,…