Startup Secrets: Best Practices for Email Marketing

Feb. 4, 2013
6pm - 9pm
  • Chopin Theatre
  • 1543 W. Division St.
  • Chicago, IL
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Are your emails annoying customers? Are they conveying the right messages? Do you know the key indicators of successul email campaigns?

Email is the primary way you stay in touch with your customers, so email marketing can have a huge impact on startups in any stage of their life cycle: whether it’s validating assumptions on customer needs, initiating an active user base, or growing brand equity.

Join 3 successful entrepreneurs who live and breathe email marketing: not only do they use it to grow their companies, but they help other startups follow best practices for successful campaigns and tracking.  They’ll share their stories and secrets for success that you can implement as soon as you get home.


Andy Crestodina

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media Studios, an award-winning 30-person web design company in Chicago.

Over the past 12 years, Andy has provided web strategy and advice to more than 1000 businesses. But more than anything, Andy loves to teach web marketing, as a speaker and on the Orbit blog. Andy has written more than 100 articles on content marketing topics including email marketing, search optimization, social media and content strategy.

Andy is the author of “Content Chemistry: The Illustrated Handbook for Content Marketing.” Andy graduated from the University of Iowa with a degree in Asian Language and Literature and a certificate to teach Chinese.

Erik Severinghaus

Erik is the founder & CEO of SimpleRelevance, a venture-backed Chicago based company leading the way on developing next generation tools to help companies personalize digital communication. Prior to that he received a patent on data optimization while he was a Partner in IBM's IT Optimization organization, and helped co-found iContact - a leading Email Service Provider.

In his spare time, Erik loves any sport that takes place in the mountains, is co-founder of Entrepreneur’s Eve (the largest New Year’s charity fundraiser in Chicago with benefits going to cancer research) and volunteers with the Big Brother’s organization.

Phil Davis

Phil is the CEO of Rapleaf, a data technology company that makes it incredibly easy for marketers to access the data they need to personalize content for their customers. You’ll find Phil speaking about big data and email marketing at conferences across the country, helping clients identify better ways to engage their customers, and coaching new team members at our headquarters in Chicago.

Phil brings his tenacious entrepreneurial nature into everything he does. Prior to Rapleaf, Phil was the President of ConsumerBase where he ran their data practice and digital agency. Prior to ConsumerBase, Phil was the SVP / HD of the newly formed online division of Equifax. Before Equifax, Phil was part of the management team that took Daleen Technologies public.

Phil holds his BS from Vanderbilt University. He resides in the Chicago area with his high school sweetheart and their two daughters.


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