by Christine Mortensen on October 8, 2013
Quick Event Recap
Disruption isn’t easy, as things that are new are not always welcome. This is the perennial problem for entrepreneurs. Startups heard from seasoned entrepreneurs in Chicago Tuesday night on how to influence real change and break into new markets.
“Disruption is a big word… we had to do a lot of things to do what we got through today,” said Mark Lawrence, CEO of SpotHero.
Speakers proved disruption is a process with persistent and persuasive means of convincing people to accept new products into their daily lives. This often happens by meeting your customer halfway and introducing new products slowly.
Alexsandra Efimova of Russian Pointe
Mark Lawrence of SpotHero
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Special thanks to Jen Knoedl of JenChicago.com for her video work!
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