by Guest Author on September 27, 2013
Perhaps you may not have noticed, but animation is spicing up video marketing like never before. Below we’ll explain how you can use this technique to promote your business.
Out goes the boredom, in comes the engagement!
Going back to when you were a kid, what type of video would you prefer watching:
a) A person talking to you about something?
c) Puppet shows (with presenters)?
d) Puppet shows (without presenters)?
e) Sitcoms for kids?
Whether the videos had an engaging presenter, or colorful, comical cartoons, whether they were cute and cheeky puppets, or intriguing story lines, these videos kept us engaged, entertained and educated us in either something of academic or moral value.
We never grew tired or bored of watching such videos and this is the approach that contemporary video marketing should follow too.
Video is Revitalizing Content Marketing and Animation is Revitalizing Video
The reason why video marketing is working is because it gets your messages conveyed audio-visually. However, animation is a style of delivering content for video and comes in many types.
Hold on, before I confuse you any further, take a look at this diagram:-
As you can see, animation can be used to add value to live acting and presenting as well as work on its own, i.e. without the human element. With the wide variety of animation styles to choose from, who says marketing content, needs to be static, dry and dreary!
It’s all in the Mind!
Watching videos triggers a direct response from viewers and the important thing to note is that this response is emotional in nature. For instance, if your video has an element of shock, or fear, or surprise to it, then viewers are going to respond strongly and immediately. If you even have a very short video (i.e. that informs your target audience of any discounts, or promotional offers and events, it could also work wonders. If you incorporate animation into your promotional video, you are increasing the likelihood of getting immediate, emotional responses from your viewers AND faster buying decisions!
Various studies have found that around 75 percent of internet users watch online video and spend around 16 minutes per month watching online video ads.
More and more businesses are using explainer and whiteboard animation styles for their online marketing videos because of their attention-grabbing capabilities.
Let’s put it this way, more engagement means more brand interest, more brand interest means more web traffic, a combination of these means better brand recall and more chances of increasing web conversion rates.
All this happens because of animation, how magical!
The Spirit of Generosity
Animations are inherently likeable. If they are likable they’re cared about, talked about, and shared—giving your business more exposure through this generosity by whoever views your video.
You can give your animation video even more of a chance to thrive by placing your video on a landing page of your website, as well as on your social media profiles and online video platforms.
By giving your video a global exposure, you are increasing the chances of gaining high ROIs for your business, by virtue of video-sharing and the good, old word-of-mouth approaches.
So, go on, welcome animation into your business and see the wonders it can do!
About the Author
Dr Manroop Takhar is the Managing Director of Qudos Animations, a leading animation studio that specializes in creating high impact explainer animations for businesses. You can connect with Manroop on Google Plus.