Dealing With Copycats, Expensive PR Companies, Deadbeat Developers And More – with Brandon Williamson

by Tim Jahn on January 6, 2012

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I first interviewed Brandon Williamson, co-founder of Sole Search, almost a year ago. Brandon and his co-founder D.J. built their sneaker boutique finding iPhone app with no prior programming experience. In the past 11 months since we last talked, a lot has happened for the duo.

In this interview, we chat about:

why the Sole Search team launched a nationwide tour to meet their customers in person
lessons learned from choosing the cheapest web developer they could find
their experience with an expensive PR company
how they deal with an increasing number of copycat apps
a lot more.

This interview is chock full of info and advice!

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