by Guest Author on March 18, 2013
How Traditional Marketing Is Seeping Into Online Marketing
Running a small business is not easy, and requires a lot of hard work and sacrifice. Most importantly, the small business owner is a leader in command of their employees, working to ensure he/she has their faith. Once your business has gotten traction, you want more customers, more sales, and more branches. If you want to grow your company, inspire your employees, and kick start this new year with a bang, you will need to adopt some new policies.
Focus on Growth
Growing your business requires recognizing the barriers stopping you, and how to overcome them. You can work on growing a business by taking risks, looking into new opportunities, and even making some mistakes. Just like a child, you will learn and recover from your errors. It’s how you bounce back from your mistakes that helps for a more mature and resilient business. Growing your company helps ensure a stable and long-lasting business: if you’re not constantly trying to expand, you are going to be miles behind your competitors.
Stay Updated on Tech and Trends
With so much new technology unveiled every month, it can be hard to keep track of it all. But while it may seem unnecessary to some, staying updated on the tech world will help you connect with your customers. Staying in the know can also increase confidence within your employees on your leadership skills, because it signifies that you have a progressive look at business and life. Keeping an eye on the tech world assists on keeping your business relevant, regardless of your industry.
Utilize Social Media
With networking and online presence playing a larger part in business, companies are more reliant on social media. Services like Facebook and Twitter provide direct communication with customers online, as well as an perfect environment for viral promotion. Where many businesses go wrong, though, is that their online interactions are too personal. Many don’t understand that a business should be treated like an entity, and has a personality and image of its own. Putting your own emotion and reaction online, in place of the image your business has created for itself, is a sabotage on your web presence and reputability.
Motivate Yourself and Your Employees
Motivation comes hand in hand with respect and empowerment. While some may argue that leadership requires incredible control and presence, many have found success in more lax policy. The only way to ensure your employees stay motivated is to make them feel like collaborators, and not cattle. Allow for your employees to express their voice and make suggestions. Micro-managing employees is unproductive, and just leads to plenty of stress into the workplace and unhappy workers. You may be amazed at how refreshing a new perspective and friendlier work environment can be.
Being a small business owner is one of the hardest, most fulfilling jobs anyone could ask for. A business owner needs to be a leader, inspiration, collaborator, and friend to their employees. Your business can never take off if you don’t understand that you need to take a progressive approach to your industry. Take the above traits to heart, adopt new policies, and change the way the game is played. It’s up to you to unlock the full potential of your business and market.
About the author: Steven Boggs is an award winning freelance writer with many years under his belt covering the best topics in the business and technology industries. In his free time you can find Steven working on his goal of competing in a triathlon by year’s end. When the day is over he likes to check out small business tools. Click here to find out more.