by Guest Author on January 28, 2013
Most small companies will have to deal with a number of IT hurdles; these can range from managing server space to knowing how best to scale up and down a business. At the same time, small companies have to be able to implement the right security solutions, and need to find the most cost effective online marketing strategies, while also making the right choices when it comes to outsourcing their IT needs. What do these hurdles mean, and what are some possible solutions that can be provided to boost efficiency?
Having a dedicated server room is a major expense for small businesses; server rooms consume a lot of power, and require physical space within a building. This expense can be too much for small businesses. Options available to small businesses to reduce costs consequently include implementing more efficient server management techniques, which might include finding more efficient coaxial cabling, but can also involve cloud computing. Virtual servers and cloud storage can free up physical space, and can generate faster speeds and more up to date IT solutions for small businesses.
As small businesses grow, they need to be able to match their IT requirements to their new scale. This challenge involves deciding on whether any specialist services are needed, and whether or not the basic infrastructure of an IT system needs to be upgraded. Again, much of the burden of scaling up and down an IT infrastructure can be reduced by outsourcing to IT managed services professionals that can provide virtual servers and networks that provide businesses with the power and storage they need at any given point.
As with any business, keeping confidential information safe is a crucial consideration when designing an IT system; this means being able to regularly maintain and back up encrypted files, and also extends to who receives access to resources and networks, and whether mobile devices need to be protected. IT professionals can help to manage different security systems with up to date software, and can also implement and set up router firewalls and local area network security.
Cost Effective Marketing Strategies
On the one hand, small businesses can benefit from the cost effectiveness of online marketing, and can make use of social media and web apps to create an impact with different audiences. However, it is important to target spending on the right campaigns and content that will deliver a brand to the correct audience; this means being able to correctly optimise sites, while having a Search Engine Optimisation strategy in place to boost awareness of a business.
For a small business, being able to handle multiple IT challenges can be too much of a burden, especially if not enough staff are on hand to make sure that information is being kept secure, and costs kept down. Outsourcing IT tasks to professionals can be straightforward in terms of only paying for what you need, and for enabling access to faster virtual servers than on site hardware, and for ensuring that realtime solutions are available for any problems that might arise.
About the Author
Rob James setup business 10 years ago and as it has grown, IT support has become increasingly important. Rob can be found blogging about both online and offline marketing strategies, handling company finances and staff motivation.