by Guest Author on May 14, 2014
Starting a blog for your new enterprise is a great idea. The list of blogging benefits is lengthy and irrefutable: you can better connect with consumers, humanize your business, gain more customers and so much more.
Before you start whipping up posts, there are some things you need to know. If you want to reap the benefits of a blog, you don’t want to be publishing unorganized, uninteresting or poorly managed pieces. Keep the following things in mind, and you’ll – hopefully – be enjoying higher profits in no time.
Find a Domain Name
Question #1: Where should you launch your blog?
If you’ve already created a company website, you can place your blog right there. However, if your blog is standing alone, you’re going to need to decide where to start. You have some options.
You can take the free route. Think, for example, of using Blogger.com. If you start your blog there, which will be free of charge, your domain name will read: myblog.blogspot.com. This definitely takes away from the simplicity of your domain name, but it won’t cost you anything to launch.
If you prefer, you can pay for a more simple, memorable domain name. Having your very own has its benefits, but, as I said, it will cost you. If you’d rather have myblog.com, start in WordPress.com and shell out a measly $50 a year. It’s your choice.
Who Should Write the Posts?
This is the second aspect you should consider when beginning your blog. Because your posts should read well, and be free of grammatical and spelling errors, you should have someone with exceptional written communication skills writing for you. This can be you or someone else – it doesn’t matter. Just make sure that, whoever it is, is capable of creating good content – and consistently.
If you personally don’t have the time, you should consider hiring someone or bringing on contributors to write for your blog. Consistency in blog-posting is very, very important. Decide how often you’d like posts to be published – maybe once or twice a week. Treat your posts as a service promised to your website’s guests. Stay dedicated. Stick to that frequency.
What Should Posts Be About?
Now that you’ve delegated a writer – or writers, you need content. Coming up with specific topics can be tricky, as it is of the utmost importance. Because article titles are what entice readers to click, you want to have a catchy headline with matching catchy content.
In order to publish interesting, relevant material, you should:
- Read other blogs in order to find trending questions and answers.
- Write about what you know. This will automatically fill articles with more zip and passion than if you’re writing about unknown territory.
- Ask others – be it colleagues, customers or whoever – about what they want to know.
- Think about what you want. If you want your readers to do something, your blog is a great call-to-action outlet. You don’t want to make your blog a full-out advertisement, however, so watch how pushy you’re being.
- Share the company’s story. Discuss the history, on-goings and day-to-day successes within the company. Write it in a way that will interest readers, of course. For example, if you’re a home improvement business working with a construction software company, talk about how the company has assisted with construction pricing and increased customer satisfaction.
How Should My Posts Read?
You’ve got your writer and your subject matter, now what? How should your blogs look? How long should they be? What should they include?
Your post’s appearance can scare people away, or lure them into reading. It deserves the time and energy it takes to organize and shape. In order to make posts look and feel more digestible, be sure to:
These bold words will help immensely in attracting viewers. By breaking up your text into smaller sections, you make it look more appealing, and easier to get through. Think of it like cutting up the steak, rather than shoving it all in your reader’s mouth.
Make sure your sub-headings are just as alluring as your overall title, or people will be disinterested and move on.
Write in list form.
When possible, make a list instead of huge chunks of text. Just as the sub-headings do, lists make the text look more absorbable. Don’t throw out important descriptive language; just tuck it into your lists.
Toss in some interactive media.
These days, graphics are just as important as text. People love having a visual complementing the words. Images, videos or surveys are a great way to engage your audience, and give them a break from reading.
Indeed, these can add a lot to your posts, but you need to be sure that any media is relevant and appropriate. And you don’t want to lean too heavily on visual aids, either. Going overboard and filling the entire post with photos and almost no text will take away from your company’s voice. Remember: blogs are 400-600 words, on average. Don’t be skimpy.
Now, create your blog and start composing content. If you follow the above tips and maintain an interesting platform, you should garner more business soon enough. Increased sales are only one of many benefits of having a blog, so get writing and enjoy them all.
About the Author
Courtney Gordner is a blogger with a passion for all things internet, social media and SEO. Read more from her on her own blog, www.talkviral.com.
Image credit: jmoneyyyyyyy
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