Why Getting Feedback From Your Customers Is So Important – with DreamChamps

by Tim Jahn on August 5, 2011

I interviewed Jill Felska and Jen Krenn a year ago about their company POP! Social Media.  Recently, they started DreamChamps, a site which seeks to connect companies with unique cultures with employees that really fit those cultures.

On their blog Pursuing Our Passion, Jill and Jenn recently wrote about an expensive mistake they made with DreamChamps that they wanted to share with their readers.  I invited Jill and Jenn here to expand more on that post, and explain what they learned about the importance of asking customers for feedback.

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