6 Key Aspects of Networking

by Guest Author on April 29, 2013

Strategic NetworkingNetworking for business purposes has been around since before the U.S. was even a glimmer of an idea in the minds of our founding fathers. We all network. From our days on the playground, all the way up to our higher education stints. There are many ways to do it now, especially since the inception of the Internet. There are online networks such as LinkedIn that are dedicated to making this more convenient than ever. However, the good old fashion way of gathering with a group of like-minded businesspeople to recognize, create, or act upon business opportunities, as stated in Wikipedia’s definition of business networking, is alive and thriving.

Actually the best way to grow a business is by solidifying a very strong and strategically devised network. Networking has played a huge role in the success of a lot of powerful people. It has, personally, helped me along every stage of my career. Throughout my journey, I have recognized 6 key areas of how to network effectively, that you won’t hear from other people. Here are my 6 Key Aspects of Networking:

1.Be strategic

Go where your ideal clients are going to be at. Go to those events and keep going. The more you go, the more you become part of the community. The more you become part of the community, the more the opportunities will present themselves.

2.Be prepared

Have a powerful elevator pitch down. There is nothing worse than making a bad first impression. First impressions can go a long way. You leave them remembering who you are. Another point of being prepared is, if you can get a list of the attendees, sponsors, or honorees, then you can do some homework. People are impressed if you know your stuff about them.

3.Not everyone is for you

This is the most important aspect. You are going to meet a lot of people. Not everyone is going to be the right person for you. Ask some questions, spend some time with them, if the feeling isn’t there, then you want to move on. Be quick to move on and invest the time with the people who give you that good gut feeling.

4.Be a giver

You don’t have to give someone everything right away. However, believing in the thought, giving without expecting, is a powerful philosophy. The universe works in mysterious ways. In my experience, the universe always pays you back; ten fold, when you give without expecting anything in return.

5.Take your time

Networking doesn’t happen over night, however if you do it the right way, it will pay off big time in the long run. Be patient, it will come.

6.Spend money to make money

You have to spend money to make money and time is money. You have to put the effort in to get anything out of it. Every situation will be different, sometimes it will actually be dollars you will have to spend and other times it will be the time. No matter the scenario, make that investment for your future.

There you have it. Following and more importantly, living those aspects of networking will lead you to a life of a very powerful network. What have you found to be the most challenging part about networking?

This guest post was provided by Brandon Lewin, who is a VP at Image Perspective. Image Perspective is a full service integrated marketing agency that specializes in enhancing businesses, especially entrepreneurs, by creating the right mixture between strategy, branding, and increasing sales. Brandon has started 3 businesses in his career. The most important skills he used to get to where he is was being likeable, thinking selflessly, and being strategic. He has exceeded at networking his whole life. You can discover more about marketing at www.imageperspective.com/blog

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