by Guest Author on March 13, 2013
With so many different companies in your industry for customers to choose from, it is important to stand out if you want to earn a loyal book-of-business. Customers in today’s modern world of business are unique. They are looking for more than just average experiences; they want the sublime customer experience that will keep them coming back for more. To show your customers that you understand their needs and expectations, you must take time come up with an effective strategy to servicing your clients. The following tips will not only help you attract customers, it will also help you build your book-of-business through referrals.
1. Get to Know your Customers
No one wants to do business with a company that does not know their expectations. Before you can create the ultimate customer experience, you need to take time to get to know your customers, know what they want, and know why customers are not satisfied. One effective way to get to know customers and their expectations is customer satisfaction surveys. By developing these surveys through a Mindshare Technologies Platform, you can ask your customers about their expectations and even offer incentives to get the answers you need to make changes.
2. Develop a Customer Focused Strategy
The decisions that you make in day-to-day business should always be with your customer in mind. If you are coming up with a marketing campaign, be sure to stress how important customers and value are to you. If you are deciding whether or not to raise prices, come up with a strategy that will impact your customer less. Customer-centric strategies are the key to delivering an awesome experience.
3. Give Your Customers Something More
Who wants to turn away extra products and services? If you have loyal customers, consider offering them a freebie or an added service for trusting your business. The small amount of money you will invest will pay off in the future.
4. Always Keep a Promise
Your parents taught you at a young age that you should never make a promise you cannot keep. This rule is one that is true in business as well as life. If you keep your promises to your customer, they will learn to trust you in the future. Failing to keep your promises will make you look less professional and less reliable.
5. Treat Your Employees Right
Unhappy employees are not going to go out of their way to impress your customers. These employees will do just enough to skate by, but not enough to deliver a sublime experience. If you show your employees you care, offer benefits, and keep an open line of communicate between staff and management, the effort will pay off.
Without your customers your business does not exist. Take time to raise the bar on the customer experience and you will see the difference as your customer base grows.
About The Author
Hayley is a business consultant, author and blogger residing in Portland Oregon. She specializes in helping small businesses market their products and services across social media platforms. Away from the office, she enjoys spending time with her two beautiful children and wonderful husband.